The story
From the slopes,
to the studio.
Chapter I
Origins
I was always the creative one. Growing up, I drew — endlessly, compulsively — and music followed close behind. Making things was how I made sense of the world. But somewhere between school, expectations, and the slow drift of routine, the urge to create got buried. For a long time, I forgot what it felt like to make something purely for its own sake.
At twenty-eight, I tried snowboarding for the first time. I remember standing at the top of a mountain that felt much taller than I was ready for, and feeling something I hadn't felt in years — a kind of nervous, electric attention. Like the world had narrowed down to a single line in front of me.
I was terrible at first. I fell, again and again. But I kept going back. Not because I was getting good — I wasn't — but because the mountain was the first place in a long time where I felt entirely myself.
“The mountain didn't ask anything of me. It just asked me to show up.”
Chapter II
New Expression
As I learned to freestyle on the slopes, I began to understand self-expression in a new way — not just through art, but through movement, interaction, and the willingness to challenge myself.
That creative freedom naturally flowed into my artistic side. I started experimenting with resin pouring — working with materials, textures, and colors, diving deep into research and development. I found a way to merge my love for design, sports, and the mastery of new techniques into one fulfilling practice.
Every day became a process of combining artistic creativity with the thrill of sports. Passion-driven. Experimental. Alive.
Chapter III
One of None
I wanted to unite all my passions under one roof. That desire became One of None.
The name reflects my belief in the uniqueness of each individual's journey — and how my creations are one-of-a-kind, just like the moments that inspire them.
Every project begins with a distinct inspiration: a deep blue ocean with light blue waves that glow in the dark. I break down ideas into elements like color, material, geometric shape, texture, opacity, and translucency. The final piece changes its appearance throughout the day, depending on lighting and perspective. Each interaction becomes a unique experience.
Chapter IV
A Crew, Not Just Customers
One of None is built on the belief that sports communities foster more than physical activity — they cultivate connection, motivation, and self-improvement.
This sense of belonging isn't limited to snowboarding. It resonates across all sports: skateparks, hiking trails, free-diving depths, even the sky with skydivers. We share common values — personal growth, the pursuit of mastery, and the joy of being part of something bigger than oneself.
We are a crew of artists, athletes, and adventurers who believe that the best things are made by hand, one at a time, and never again.
If you've ever wanted a piece that exists nowhere else — that captures a moment you never want to forget — then you already belong here.
Crafted by
Ahmed El Haj
Founder, One of None